The Friday after Thanksgiving, also known as Black Friday, traditionally marks the start of the Christmas shopping season in the United States. There are numerous ways to make the most of this holiday, from Cyber Monday to Small Business Saturday sales. But the most important thing to remember is to shop responsibly and always keep violence in mind. The following article will look at the importance of keeping your shopping safe this holiday season. While you’re at it, check out the other events happening this week.
If you’re wondering whether you should participate in Cyber Monday on Black Friday, consider that many big-name retailers have already launched their deals over a week or even a month ago. While both Cyber Monday and Small Business Saturday have their merits, the fact remains that both events are very much in play. Wal-Mart has gotten in on the action by launching Cyber Monday on Black Friday. Other online retailers have begun offering exclusive deals to their most loyal customers on Black Friday.
According to Adobe, out-of-stock messages have increased 250% from October 2018 to October 2019, and are likely to continue to rise on Cyber Monday. Because the holiday shopping season spans a few days, people will likely try to buy early to avoid problems like shipping delays or crowds. However, some retailers will still make an effort to attract shoppers early so they can beat the rush and find the best deals. Alternatively, they may scale back their mobile marketing efforts on Cyber Monday.
Small Business Saturday
Small Business Saturday is an annual shopping event created by American Express. This holiday shopping day is intended to give consumers the chance to support local businesses during the Great Recession. There are many ways to promote Small Business Saturday. Here are some ideas. First of all, make sure you promote your store on social media! Make sure you share the word to your friends and family about this annual shopping event. If you don’t do so, you could lose a lot of potential customers.
Another great way to promote your small business is to participate in Small Business Saturday on November 28. Many shoppers will be out and about shopping during this holiday, so you should make plans now to get your store noticed. You may even be able to get additional marketing materials through Small Business Saturday. Remember, 67 cents of every dollar spent in small businesses goes directly into the local economy! So start planning your Small Business Saturday strategy now!
Pre-Black Friday sales
If you want to save money while shopping online, the best time to buy is a few days before Black Friday. This is because online retailers can often offer better deals, more reliable stock and more ways to shop. It’s a great way to score some really great deals on a lot of products. Pre-Black Friday sales typically last for a couple of days before the big day. You can even get more than one deal at one time!
There are some advantages and disadvantages to pre-Black Friday sales for retailers and consumers. Traditional brick-and-mortar retailers can incur costs when it comes to presales, like additional payroll expenses, extended hours, and lulls in December. By contrast, online retailers do not experience any measurable costs from presales, which is a huge benefit to many. Furthermore, pre-Black Friday sales can be integrated into an existing sales model, giving businesses the ability to target consumers who shop last-minute.
Violence on Black Friday
Since the start of Black Friday in 2006, there has been an increase in violence, and sometimes the results have been fatal or traumatic for the people involved. The numbers vary depending on the state, but the US experience has been more violent than the UK. People are sleeping outside stores to get the best deals. UK shoppers are following the US trend, and some are fighting police over purchases. The average victim of violence on Black Friday is just under a year old, and the rates are increasing every year.
While many shoppers are unaffected by the violence, others have become numb to the violence. One shopper recalled a family fight at a Macy’s a year ago. In Virginia, a man stabbed a woman over a parking spot. In the UK, two people were arrested in a supermarket after scuffles. Sadly, the numbers on Black Friday are on the rise.